OK. So we’ve moved the focus of the site away from voting hundreds of things up and down on huge public lists to crafting much more personal lists of favourites - which then go on to create huge public lists!
So instead of ‘voting’ you now ‘add your list’ to an existing topic. So if you want to create your own list of ‘My favourite 60s albums ever’, you just find the topic that says ‘The best 60s albums of all time’ and add your list. The language and focus has changed, but just like before we’re adding up everyone’s favourites and aggregating the results on to a big public list - so in effect you are still voting (but only up), and still affecting the ‘chart’.
Once you’ve created your own, personal list, and clicked the ‘done’ button, you can just drag the items into the order you want, annotate and explain your selections, and even write a little intro that anyone looking at your list can see.
You can also email it to a friend, or get one of Pat’s quite splendid widgets that let you embed your list on a blog, Myspace page etc.
So why have we done it? There’s a variety of reasons, and, since we’re being frank and honest with each other, some of the choices we’ve made in the past few months have been commerically driven. However, that said, we do honestly think the site in its current form is the best yet, and, though nothing’s ever perfect or ever really finished, we think this is the site we’ve been working towards, and what we’d have built first time round if we knew back then everything we’ve learned in the last 15 months. In fact, if any of you remember the original Ditto Alpha product (and 5Things before that!) you can see that the current model is somewhere between what we did back then and the Ditto Beta site. It’s all very Hegelian…
So, over to you. What do you think? Let us know below, or, if you’re shy - or planning on being particularly nasty, email us at feedback@ditto.net
John