About Ditto
What are we?
“Ditto is a platform for fans to create and browse definitive entertainment lists for the purposes of discovery and debate.”
Or, if you want the slightly grander sounding ‘mission statement’:
Ditto aims to do for opinion what Wikipedia did for facts.
Not every question can be answered by simply referring to established truth. When it comes to questions of taste it really is a matter of opinion.
Beginning with entertainment, Ditto aims to capture global opinion about all the aspects of life where personal taste is paramount.
In place of an encyclopaedia entry that anyone can edit we offer lists that anyone can vote on and everyone should find useful.
We do this because we believe in better entertainment for all.
And because we like a good fight.
We hope you do too.
Who are we?
Ditto is the first product from the innovation team working on behalf of Bauer Performance, the digital arm of Bauer Consumer Media, home to dozens of successful brands including FHM, Heat, Empire, Q, Kerrang!, Kiss and Magic radio.
Ditto is led by Colin Kennedy, ex-editor and publisher of movie magazine Empire and Dhiraj Mukherjee, co-founder of music recognition service Shazam.
More About Bauer
For more on Bauer and its brands, see www.bauer.co.uk